A user’s avatar is walking around in a VW. The user approaches an advertisement that contains a link in the form of a URI on a virtual billboard. The user clicks on that link with no knowledge of whether the link will display a 2D internet site, teleport him to a location in the same VW, or a location in a different VW.
The link may have a 2D web representation and/or a VW representation. The user is taken to that site from his client and the page/location represented. In the case where there is a 2D and VW representation, the user is either prompted and asked where he would like to go, or based on his client preference settings is taken to the version of the site indicated by this preference.